Walt Disney Had a 3-Step Method for Crafting Visionary Ideas
Walt Disney Had a 3-Step Method for Crafting Visionary Ideas
According to the old adage, creativity is “99 percent perspiration and 1 percent inspiration.” Modern science disagrees. Psychologists break creativity into more distinct stages that move you from a subconscious swirl of ideas to a well-honed pitch. Effective creativity requires mastering each phase of this brainstorming process separately, and Walt Disney had a system that can show you exactly how.
Three Different Rooms for Three Different Walts
“There were actually three different Walts: the dreamer, the realist, and the spoiler. You never knew which one was coming to the meeting.”
Like most quotes from the internet, this one, supposedly from a close associate of Walt Disney, is probably apocryphal. But it’s useful nonetheless for capturing a fundamental truth about both how the Disney founder worked and how creativity functions. Ideas don’t arrive fully formed one day while you’re laying in the bath. They must be cultivated, developed, and vetted….
