This year has definitely not gone the way anyone could have expected, and many conferences and events are going digital. Even socially distanced, you can still connect with current and potential customers using merchandise.
Send a Swag Kit
Giveaways and free promotional items may be more important now than ever. Keeping at a distance may help with staying safe and healthy, but your current and potential customers will miss out on face-to-face conversation. By customizing tees, hoodies, neoprene can holders, totes, hats and more with your company logo or branding, potential customers will still get a feel for your business aesthetic. Not to mention, everyone loves free stuff!
Get a leg up on the competition and work smarter not harder with a few quick tips. Include t-shirt size and mailing address questions in your registration form to quickly and easily collect the information you need. Order a little extra merchandise for any late sign-ups or to use as giveaway prizes.
Use as Incentive
Digital seminars and demonstrations can be hard to promote, but using a free t-shirt or giveaway is an easy way to attract a large audience. Giveaways are also a less expensive way to advertise. Your giveaway winners will wear and use the items they win which then promotes your brand. A quick tip for successfully advertising giveaways is to always include a photo of the apparel or item that people could win. Seeing the cooly designed swag will ensure only excitement from those who sign-up.
Follow Up Excuse
Use merchandise to follow up with current and potential customers a week or so after your virtual event as a conversation starter. If there’s one thing consumers typically don’t respond well to its a “just checking in” email. Don’t show up empty-handed! Use a free t-shirt or gift pack to easily start a conversation with customers that showed interest in your company, but haven’t reached out for a quote or project yet.
This year has definitely not gone the way anyone could have expected, and many conferences and events are going digital. Even socially distanced, you can still connect with current and potential customers using merchandise.
Source: Unraveled: How to Use Merch for Virtual Events — TSC Apparel Blog | Unraveled
