Tank tops not only free its wearers from the infamous “farmer’s tan” but is also an easy and trendy way to cool off when the summer sun beats down. Tank top popularity has held strong and as a result many sub-categories or versions of the original have appeared through the years. We did the research and found the top 5 most popular styles that your customers will wear this summer.
Athletic Tank
Athleisure and fitness wear has continued to gain popularity because of its stretchy versatility and comfort. Moisture wicking and stretchy tanks will be on your more active customers all summer long. Desired for the hundreds of 5Ks, 10Ks and marathons occurring this year and, let’s be honest, lounging around both inside and outside.
Basic White Tank
Almost everyone either has currently or at one time owned a white tank. These, more often than not, are ribbed and 100% cotton or close to it. The straps and overall construction can vary, but if you don’t have a white tank offering then chances are you will lose customers to a different shop. Basics such as the white tank will always have a large market demand.
Muscle Tank
Although the name suggests a large muscular man strutting around a gym, this style has also grown popular with women’s streetwear. In fact, all genders have embraced the comfort and versatility of muscle tanks. These hybrids offer the same benefits of tanks but with the more flattering cut and coverage of a t-shirt. Stock up on muscle tanks for your “edgy-styled” markets or streetwear brands as well as gym-goers.
Racerback Tank
Is there anything more classic than the racerback? Something about that T-shaped strap in the back created a phenomenon that has lasted decades. Largely popular with women but also desired by fitness buffs of all genders. Whether its flowy or fitted, your customers will be tying them up, tucking them in or letting them hang all summer long.
Thick Strap Tank
These tanks are growing in popularity with streetwear brands and skate shops. The thicker straps and relaxed fit offers a street-style comfort. Easily dressed down with joggers and leggings and dressed up with jeans and pleated skirts. Stock up on larger styles because these tanks are often worn oversized or doubled as a swimsuit cover-up.
Tank top popularity has held strong and as a result many sub-categories or versions of the original have appeared through the years. We did the research and found the top 5 most popular styles that your customers will wear this summer.
Source: The 5 Tanks of Summer — TSC Apparel Blog | Unraveled
