Here’s Why NASA’s Logo is The Hottest Fashion Item
A few weeks ago, we briefly discussed the resurgence of the NASA logo in our article on Apollo 11 anniversary apparel. While Apollo 11 anniversary merchandise is currently a huge seller for retailers, it turns out NASA might be winning the apparel space race. According to the Los Angeles Times, the NASA…
5 Keys to Transform Your Business into a Lifestyle Brand
In today’s digital era, anyone can have an idea and start a business. Only a few, however, can truly become lifestyle brands with a devoted customer base. Great lifestyle brands have personality, influence behavior and create a strong connection with their audience. Here are five keys that will transform your business into…
My 5 Favorite Promotions of the Week: Brewery Tees, Wilco Pencils
There were so many amazing promotions this week that I almost had to upgrade this to a Fave 10. But, I’m a stickler for consistent branding, so I managed to narrow it down to five. You’ll notice that this week’s Fave 5 skews pretty heavily toward beer and tacos, but…
The Top 4 Fashion Trends for Summer 2019 You Need to Know
Fashion is like a boomerang: trends and styles always come back around. This is undoubtedly the case for the summer 2019 lookbook, from old-time grungy favorites to sporty-turned-chic statement pieces. Regardless of your opinion of high-fashion, what goes on the runway always trickles down to the mainstream. We’ve sorted through…
How to Build Relationships With Prospects Through Your Website
How can you establish a relationship with website visitors? Your website is your way of providing a digital first impression. In the promotional products industry, distributors offer the same products. Your audience needs to connect with you as their expert, and your company has to differentiate itself from all the…
Why Funny Tees Work: The Top 3 Comedy Theories Explained
In case you haven’t noticed, funny tees have been extremely popular as of late, with no indication of slowing down. In fact, on Etsy alone, there are over 93,000 results for ‘funny graphic tee’. If you haven’t considered adding the style to your custom apparel offerings, now is definitely the time. Now,…
My 5 Favorite Promotions of the Week: Tommy Hilfiger Tees, La Colombe Hats and More
Happy April, everyone! I figured I would kick off the new month with a new edition of the Fave Five. This week was packed with awesome promotional products, and I can’t wait to share them all with you. Keep reading for my picks. 1. Tommy Hilfiger’s Coca-Cola Capsule Collection View…
My 5 Favorite Promotions of the Week: Bryce Harper Tees, Shawn Mendes Concert Merch and More
Another week, another great slew of promotional products. From minor league promotions to concert apparel, it was (as always) a difficult task to narrow down my finds. But, I did my best, and here is this week’s fave five. 1. Love & Lemons Tote Bag What can I say? I…
6 Promotional Products to Help You Feel Refreshed
Living in the technology age has so many benefits, but being connected 24/7 can make us feel like we always have to be “on”, online, on the go, and on to bigger and better things. It might seem like that would be great for business but burnout and stress can…
The Four Phases of the Content Marketing Funnel
We’ve talked quite a bit about the importance of content marketing on this Blog. Now that you know the benefits, let’s talk about the four phases of the content marketing funnel and how you can move prospects through it to convert them to loyal customers! At the Top of the Funnel (ToFu), you…
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