SONIC State Swag: How Promotions Go Viral
In late March, beloved fast food chain SONIC partnered with Detroit-based sign painter Kelly Golden to release a new merch collection called Local SONIC Swag that’s got a little something for everyone (or everyone who lives in one of the 46 U.S. states where SONIC operates!). The tees have been…
15 Brand Names People Use as Generic Terms
Lots of the common items we use every day, such as zippers and escalators, were once specifically brand names. It takes special brands to become so well-known that we use their names in conversations without even realizing – here are 15 brand names you might not know you’re using: 1.…
8 tips for rebranding your company post-COVID-19
For the first time in more than 20 years, Burger King announced a brand-new logo, along with new packaging, uniforms, and signage. But Burger King isn’t the only big company unveiling a fresh new look this year. Other companies have already done the same. General Motors announced a new logo that highlights its…
10 Design Trends to Look Out for in 2021
It’s official: 2020 is over! With everyone’s least favorite year finally behind us, it’s time to start looking forward. What does 2021 have in store for graphic designers (and design lovers)? Design trends never stay the same for very long, and they can be notoriously hard to predict. That said,…
Why You Should be Using Video as a Part of Your Marketing Strategy
It’s not hard to see why video is such a popular medium nowadays – it’s easy to digest, engaging, and entertaining. That’s probably why the world watches over 1 billion hours on YouTube per day! Especially right now, with many storefronts closed and people placing their orders online, video is…
#ReboundReady™ – Part 2
The changes brought on by COVID-19 seem to be never-ending, but businesses are reopening – and looking for ways to generate sales. To really connect, it may not be enough to just develop new strategies. Figuring out how to work them into tried-and-true approaches (like promotional products!) may be the key to success in…
Best Practices to Help Small Businesses Boost SEO
People everywhere rely on search engines to help them find everything from new product ideas to where they’re going to eat tonight. When you’re searching for a specific product or company on a search engine, how often does your search actually go past the first page? If you’re like most…
How To Host An Awesome Virtual Event
Considering how social distancing has completely changed the event landscape, virtual conferences and tradeshows represent the “new normal” – keyword being “new.” So if the concept is new to you, here’s a breakdown of the basics. Pick A Platform Can’t have an online event without an online hosting platform. A…
Tracking The Trend: Virtual Conferences & Events
More events are being held online than ever before, and if you’re the one hosting the virtual conference, this is an opportunity you should be excited about. There are lots of ways to get people buzzing about your event, even if they won’t be physically present. We’ve got some ideas…
Five retail experts—from Nike, Athleta, and more—on how stores and brands can survive the COVID-19 era
Heidi O’Neill, president of consumer and marketplace, Nike When COVID-19 hit, we accelerated our digital capabilities and focused on what matters most to consumers now. At the very core of that is working out from home. So we made our NTC—Nike Training Club—premium subscription service available for free for everyone in…
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