Pantone’s Color Of The Year 2023: Viva Magenta
You may have come across a post with bold, pinkish-red pictures and a short description something like “Color of the Year 2023” while scrolling through Instagram on your computer screen. “The Bold, the Rich, and the Expressive,” Viva Magenta has enchanted millions of people all over the world who, like…
2023 Fashion Colors to Put On Your Radar Now
Ready for a read on the hues the fashion world’s excited about? We’re taking a look at the color of the year, along with 15 additional wearable shades for Spring/Summer 2023. There’s something for everyone, with flamboyant colors, natural neutrals and functional statement tones for your clients’ branding needs and…
America’s New Favorite Trucker Cap
After over 40 years in the headwear business, Outdoor Cap knows what it takes to make the kind of headwear folks will wear for years to come. Back in 2019, we set out to update the traditional trucker style to a cap with comfort, quality, and style at a price that can’t…
5 Branding Lessons to Grab From the Streetwear Brand Palace
event “Lev” Tanju couldn’t have known the impact his clothing would have on the sport and the fashion world at large in 2009. Before Tanju and co-founder Gareth Skewis founded Palace, apparel for skateboarders was exclusively designed outside the United States. At that time, the apparel industry put very little…
Kastlfel Brings Your Customers Sustainable Styles and A Promise
Founded in 2015, Kastlfel (pronounced Castle-fell) is an apparel brand, whose goal is to make a sustainable difference, by approaching clothing differently. This truly sustainable company takes a lifecycle approach to creating all-around better products in the apparel industry. The team designs and creates extremely durable and wearable garments as a…
Why Is Fashion Going Seasonless?
T he traditional fashion calendar is changing and like in many other aspects of our lives, over the past couple years, the fashion industry needed a reset. The conventional fashion cycle has generally seen new product launches be centered around the seasons (Spring/Summer and Fall/Winter.) This merchandising calendar provided a clear outline…
Top 3 Color Trends for 2022
Your promotional products color palette plays a significant role in the client decision-making process. Your audience may go with a competitor’s product just for the mere fact they have a more versatile range of colors. Another reason color is essential in buying decisions is the psychology of color theory, but that…
You’ll Love This Spring’s Color Party
This spring and summer, it’s all about individualism. Consumers want to wear free-spirited, bold colors that show off their personalities, but also express playful creativity, liberation, spontaneity, and joy. At the same time, we’re also gravitating toward airy, balancing pastels and neutral hues that connect us to nature and what’s…
Check Out The Cool Branded Products Team USA (And Canada) Got at the Olympics
At this past Summer Olympics, Team USA athletes showed off some of the branded bounty they received from sponsors like Nike and Ralph Lauren. With the Winter Olympics in Beijing right around the corner, athletes are once again showing off some of the cool freebies they received at the Olympic…
Now Trending: Promotional Apparel Styles to Watch in 2022
Trends come and go, with some standing the test of time, some falling from the public eye only to return later (think the ’90s styles currently enjoying a comeback), and others dying as quickly as they came to be. As we prepare for 2022, there are a few apparel trends…
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